Inspiring a Better Healthcare System

We partner with our customers to reduce costs, create efficiencies, and effectively manage complex workflows. Together, we are accelerating the journey toward improved lives and healthier communities.

Business Challenge

A leading brand in clothing wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target youngsters effectively.


The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information


We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We developed statistical tools to generate specific KPIs with validation by market experts.


Client was able to identify themes, perception and considerations for their brands and understand how those were getting affected by competition & influence’rs and was able to identify gaps in terms of current social media strategies.