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Business Challenge

A leading auto component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring their conversations in various digital media sources

Situation

To enable more brand visibility and attract more customers in its 100 plus physical stores, a leading European auto component manufacturer engaged NYX to perform a digital media analytic study

Approach

We designed and implemented a tool based tracking portal to monitor the conversations of the target customer segment in various digital media, social networking and micro blogging sites and analyzed information to obtain insights.

Impact

Client was able to realign their distribution strategies to obtain maximum reach between target customer segments based on insights specific to the customer service requirements and preferences

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