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Business Challenge

A leading brand in clothing wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target youngsters effectively.

Situation

The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information

Approach

We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We developed statistical tools to generate specific KPIs with validation by market experts.

Impact

Client was able to identify themes, perception and considerations for their brands and understand how those were getting affected by competition & influence’rs and was able to identify gaps in terms of current social media strategies.

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